In 2001, the global Pharmaceutical Industry was worth $364.2 billion and thus is one of the world’s largest industries.  This industry is very competitive and pharmaceutical companies are constantly looking for ways to better themselves; gain competitive advantages and growth, decrease costs and ways in which they can differentiate themselves from its competitors.
The WorkflowGen BPM / Workflow software can help plan the flow of work needed in different stages: from development to sales.  It can help benefit the company in many ways.

• The use of technology can help the company to be more innovative
• It can help modernize and reduce costs
• Flexibility is very important in a competitive market.  WorkflowGen can help adapt to changes.
• Clinical Trials usually take up a lot of time and companies spend a large amount of capital on this.  WorkflowGen can help shorten and speed the time taken for the drug to get to the market by planning and controlling the clinical trials so that it would be most efficient.
• WorkflowGen can also help ensure that the company has complied with the necessary regulations.
• Another reason why it is important to bring out the product faster is because of the competitors’ ‘me too’ products.  Cutting costs and finding the most effective flow of work can help gain a competitive advantage over the others.
• It can also help develop effective marketing programs and materials.
• Communication would be improved throughout the whole enterprise and this could be a huge advantage.  There are many ways in which this could help cut costs.  For example, research will not be duplicated in anyway because scientists would know what tests have already been carried and what has not.